Andrea Friedberg, B.S.

GRAPHIC DESIGNER

Andrea is a Colorado native with a lifelong love for sports, design, and the great outdoors. Growing up, she competed in individual and synchronized figure skating, swimming, track, and cross country—later playing NCAA women’s lacrosse at Fort Lewis College, where she earned a B.A. in Graphic Design with a Marketing minor. Now based in Denver, Andrea channels her deep-rooted athletic background and creative expertise into her work as a visual designer. With a skillset spanning print and digital design, brand development, large-scale environmental graphics, and strategic campaigns, she brings bold ideas to life with clarity, energy, and purpose.

As part of the KSP Mental Performance team, Andrea plays a vital role in translating complex mental performance concepts into accessible, engaging visuals that resonate with athletes, coaches, and families. Her thoughtful design approach supports the “Human First, Athlete Always” mission—turning insights into tools that spark reflection, action, and meaningful growth. A proud new mom, Andrea is raising her son Miles to embrace the outdoors and live a healthy, happy, and active life. She is passionate about lifelong learning, evolving as a designer, and using visual language to inspire resilience, clarity, and confidence in sport and beyond.